A baby and children's wear label with the purpose of creating pieces to be cherished and loved for many children and generations to come, without costing our planet or the beautiful people who craft the pieces. Each piece is inspired by seaside adventures and days spent outside in nature.

Illoura produces slowly and kindly, with a focus on mindfully designed pieces made to the highest of quality, to last you many years and generations to come. Each Illoura piece is dyed using a range of non-toxic or plant-based dyes to be as gentle of our precious earth as it is on your little loves skin.

Illoura is stocked exclusively in New Zealand by Babe Bump & Beyond.

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