After the birth of her second babe, covid hit - meaning being stuck inside with little ones; unable to continue doing my work as a graphic designer.

A search for versatile bibs for babies' never ending drool.... an idea sparked! & so began a new morning ritual: in between breast feedings, singing lullabies, and tiny hands reaching for me; i’d doodle florals on corners of old notebooks, digging stuff out from closets, and mixing and matching textiles. Thus, in a burst of creative energy, ferné baby was born!

Certified organic baby wear thoughtfully designed in New York + ethically made in India for the cutest drools.