FROM DELIVERY TO BOOGERS, BUTTS AND BEYOND!

Frida is the brand that gets parents. That means you. We are not a lifestyle. Far from it. We are a solution-based brand. The 411 of parenting. The who-do-I-call-in-the-middle-of-the-night-cause-my-baby-won't-stop-screaming brand. AKA the secret tools you rave about, blog about and share with other parents just like you.

Babies are cute. Parenting isn’t always. For all those perfect moments, there’s Instagram. For everything else, we’ve got you.