Most gifts are for the baby.
The ones that are remembered?
They’re for the mum.
What New Mums Say They Loved
Time and time again, we hear the same things:
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“I felt seen.”
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“I actually used it.”
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“I wouldn’t have bought this for myself.”
That’s the sweet spot.
Gifts That Get Used (Not Just Posted)
Self-care that doesn’t feel extra
The most-loved gifts:
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Feel comforting
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Fit into daily life
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Don’t create pressure
Belly care is a standout - especially when it smells incredible and feels grounding.
Thoughtful, not overdone
Simple wins:
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Jewellery with meaning
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Practical bags
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Words that actually land
What to Skip
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Generic baby-only gifts
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Anything overly performative
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Products that feel like “homework”
Final Takeaways
The best gift says:
I thought about you.
