Whole The Label was conceived from the desire to curate small batch basics in gender neutral tones & the most comfortable fabrics for your little loves to explore in.
Our collections aim to have a balance of essential pieces and basic outwear designed for everyday living.
Lasting beyond trends & in between seasons, our pieces are inspired by minimalism & simplicity whilst keeping design, fit & comfort at the forefront. Our hope is that our pieces help create lasting memories for you as a family as you pass them down to siblings, friends & loved ones.
Made to be well worn & played in.